Talie Helene (![[info]](http://p-stat.livejournal.com/img/userinfo.gif){kind=small} taliehelene) wrote,@ 2008-04-24 18:16:00 |
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| Entry tags: | event management, music industry (technical production), rmit |
Event Management > Publicity Writing
Event Management is one of the (more sensibly named) subjects I'm taking this year at RMIT. In many ways, I could probably teach this class, but it's part of the diploma, so I'm doing my hours as a student must do.
We're putting on a fairly big gig in June - an album launch for Nicky Bomba and The Drummers Of Katoomba. As a precursor to that, we have two fundraiser events - and I've put my hand up to write the publicity materials, and get the info to the media. (I know a bit about that too.) I've already penned my share of professional Media Releases - but the one for this gig is kinda nice and shiny, so I thought I'd blog it here.
Bad publicity writing is really easy, and good publicity writing is really hard. It's supposed to be accessible, and punchy, not highbrow, yet not moronic. (The above is easily as good as anything I get in my in box as a journalist - a comparison by which I do myself a disservice, given the grammatical backyard abortion that is most metal press releases.)
One of the difficult things about the above PR is that the gig is one I'd try not to book (if I were working as a venue booker). Putting those styles together makes it hard to promote - the only thing the bands have in common is guitars and difference. I'm sure it'll be a fun night, but it's not an easy thing to plug. It's not about anything.
I couldn't resist sneaking in a literary horror reference, and thus it smacks of Lovecraft meets Absolutely Fabulous! Now those are two things that I never imagined I'd lump together... not even in the name of ROCK. Just goes to show, coffee is evil.
